UAE – Mubasher: Leading cross-border payments company YeePay entered into a partnership with the Abu Dhabi Investment Office (ADIO) to establish a regional headquarters (HQ) and technology hub in Abu Dhabi.
The new (HQ) will serve the Middle East and Africa region as part of YeePay’s global expansion, according to a press release.
Announced at Abu Dhabi Finance Week (ADFW 2025), ADIO and YeePay plan to boost joint initiatives that foster cross-border digital payments connectivity between the UAE, China, and other global markets.
Under the deal, YeePay will join Abu Dhabi’s Fintech, Insurance, Digital and Alternative Assets (FIDA) initiative that aims to anchor the emirate’s position as a leading hub for financial solutions.
This cluster gathers government entities and global partners to develop enabling infrastructure, talent pipelines and physical and digital platforms. It is expected to contribute an additional AED 56 billion to direct GDP and create a further 8,000 direct jobs.
From Abu Dhabi, YeePay seeks to scale innovative and regulatory-compliant digital payment solutions. This is in addition to deepening cooperation with local regulators, financial institutions and ecosystem partners.
In the same vein, ADIO and YeePay will explore implementing joint activities to enhance payment interoperability between domestic and international systems.
This move aims to support secure and efficient settlement infrastructure for trade and e-commerce, and enable businesses, including small and medium-sized enterprises (SMEs), to access regional and global markets seamlessly.
Badr Al Olama, Director General of ADIO, said: “Our collaboration will strengthen cross-border payment connectivity, attract new technological capabilities to the emirate and create additional opportunities for businesses and investors across priority sectors.”
Chen Yu, Co-Founder of YeePay, commented: “Abu Dhabi offers a strategic location, an enabling regulatory environment and a dynamic digital economy, which together make it an ideal hub for YeePay’s regional growth.”
“Partnering with ADIO under the FIDA cluster will support our plans to build a strong presence in the Middle East and Africa and to work closely with public- and private-sector stakeholders in the UAE,” Chen added.
