UAE – Mubasher: Abu Dhabi-based creator of destinations Miral has partnered with MENA’s new travel and hospitality tech accelerator affiliated to Plug and Play ADGM.
Through this partnership, Miral will support startups in the region by sharing its expertise in the leisure and entertainment sector through direct connect with startups via the international network of Plug and Play, according to a press release.
The alliance comes in line with Miral’s aiming to position Yas Island locally and internationally as one of the top global destinations for entertainment and leisure, and to bolster to the diversification economy through tourism in Abu Dhabi.
Mohammed Al Zaabi, CEO of Miral, commented: “Our role as a partner of the Plug and Play ADGM tech accelerator supports Miral’s strategy of approaching every opportunity with an innovation-led mindset, and our goal to encourage others to pursue innovation of their own.”
“Innovation provides a powerful competitive edge in the experience economy – and more specifically, our industry, as the ingredient that elevates a project from good to ground-breaking. By championing inventive thinking among travel and tourism startups, we can ultimately help to boost Abu Dhabi’s appeal as an investment prospect,” Al Zaabi added.
