Cairo – Mubasher: Arafa for Investment and Consultancies has successfully landed a contract under which it will be exclusively entitled to use, design, market, distribute, sell, manufacture, and run Ben Sherman products and stores in United Kingdom (UK), Ireland, as well as some other markets, the investment company said.
The deal will be executed through Al Arafa’s 98.2%-owned subsidiary Baird Group, the investment company added, clarifying that Ben Sherman is one of the world’s most valuable retail and men’s brands that annually achieves sale’s turnover ranging from GBP15 to GBP 20 million.
Baird Group, which runs 235 stores in UK at a turnovers of GBP85 million, has acquired seven Ben-Sherman-branded stores in UK and Ireland, especially the outstanding and London heart-centered store of Carnaby.
