Dubai – Mubasher: BMW Group Middle East will open its new state-of-the-art training centre in Dubai on 27 February.
The opening will take place during the UAE Innovation Month, which aims to foster innovation across the nation.
“The opening of our new training centre in Dubai will enable us to continue to deliver unrivalled levels of service and care to our customers here in the Middle East,” Hamid Haqparwar, managing director of BMW Group Middle East, revealed.
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The new centre, the first of its type in the region, is located next to Al Maktoum International Airport (DWC), the World Expo 2020 site, and the annual Dubai Airshow.
Spread over an area of 3,500 square metres, the new training centre has a capacity to train up to 2,000 sales, after-sales, and technical staff in the most up-to-date developments in automotive technology, including hybrid and all-electric vehicles, in addition to the latest customer care initiatives.
“The investment in the new training centre comes directly from BMW Group and is a clear and highly visible sign of our complete and ongoing commitment not only to our loyal customers and trusted importers, but also to the region,” Haqparwar added.
The new training centre, which will be one out of three centres worldwide, will offer highly specialised 'High Voltage Expert' training to staff who will work with electrified BMW Group vehicles.
The German multinational company intends to introduce a total of 25 electrified vehicles globally, including 12 fully-electric vehicles, by 2025.
