Dubai – Mubasher: Brand Dubai, the creative arm of the Government of Dubai Media Office, and the Dubai International Financial Centre (DIFC) will adopt a raft of joint initiatives in a bid to promote art, innovation and entrepreneurship in the GCC emirate.
Thw two parties will launch a One-Mile Gallery in Gate Avenue in a step to support art, Arabian Business reported.
“As part of our new long-term cooperation, Brand Dubai and DIFC will work to promote the growth of the city’s artistic environment and its creative entrepreneurs. Through joint projects, we aim to inject fresh energy and ideas into Dubai’s cultural landscape,” Mona Al Marri, director general of the Government of Dubai Media Office, said.
The gallery, which will be one of the biggest patrons of art in the region, will create a showcase for some of the best global and regional art.
“Art and culture are crucial to a city’s livability and serve as a powerful means for developing a vibrant creative environment and promoting human engagement. Together with Brand Dubai, we aim to create spaces where ideas and imagination can thrive,” Essa Kazim, governor of DIFC, commented.
