Dubai – Mubasher: The Dubai Financial Market (DFM) on Tuesday announced the launch of the first-of-its-kind Brokers Excellence Rating initiative to promote service excellence.
Carried out in cooperation with Dubai Economy, the rating aims to “assess excellence of services provided by DFM-licenced brokerage firms to their clients and their achievements…to strengthen the country’s global rankings in excellence, innovation, and happiness,” the DFM said in a statement.
The rating initiative is meant to ensure that highest efficiency levels are achieved.
The DFM Brokers Rating will measure the strengths and weaknesses of a number of communication platforms between brokerage firms and clients, including: customer service and call centres, websites and smartphone applications.
“The Rating employs various tools including a Mystery Shopper programme, site visits to customer service centers as well as companies’ head offices,” the DFM revealed.
The “initiative underlines the mutual commitment to build upon the achievements of the past years in terms of brokerage services and communication platforms with investors as part of realising DFM’s vision…and its core corporate values of efficiency, innovation and integrity, leading to the highest levels of efficiency and customer satisfaction,” stated DFM chairman Essa Kazim.
