Dubai – Mubasher: Seven Tides Hospitality signed a partnership deal with Preferred Hotels & Resorts to showcase British-themed DUKES Dubai on the west trunk of Palm Jumeirah.
The luxury hotel is set to open in the fourth quarter of 2016 and will be showcased through Preferred’s online booking platform, which generates over $1 billion in reservations annually, according toa press release on Sunday.
"The Middle East market is fast becoming a strong financial contributor to the company’s overall growth and the addition of DUKES Dubai to their portfolio is a win-win situation for both parties, with Preferred Hotels & Resorts generating more than US$1 billion in revenues for its 650 plus partners in 2015, a notable increase of 15% on 2014 figures,” Debrah Dhugga, managing director of DUKES Collection, said.
The hotel will include 279 guestrooms including 64 stylish suites and the women-only Duchess Floor plus 227 fully furnished hotel apartments, which deliver upscale blend of cosmopolitan luxury twinned with British charm and tradition.
“Bringing DUKES Dubai into the Preferred family ahead of its opening and allowing us to play such a strategic marketing role, speaks volumes for the strength of our brand, both globally and regionally. We are certainly looking forward to a rewarding partnership with DUKES Dubai,” said Saurabh Rai, Executive Vice President, Preferred Hotels & Resorts.
