UAE – Mubasher: Digital Venture has recently collaborated with Spain’s Amadeus to become the exclusive distributor for innovative media solutions inventory for Amadeus travel itinerary documents and CheckMyTrip app to meet all advertising demands across the GCC, Levant, Egypt, and Italy regions, according to a recent press release.
“Amadeus’ media solutions advertising products are travel documents issued by travel agencies and “CheckMyTrip” mobile app, which help brands with specialised targeting criteria to deliver personalized offers to booked travellers. These criteria include but not limited to language, booking class, business category, origin, destination, connection, connection duration, trip duration, booking dates, class of service, trip elements booked, trip companion, affluence, gender, trip purpose and many more.” according to the press release.
Accordingly, the UAE Digital Venture will be equipping the target regions with cutting-edge technologies to directly connect and engage with global confirmed passengers all the time.
Meanwhile, Digital Venture CEO, Sami Hamade commented, “Travellers are attentive and receptive to their trip context. Interaction at these key stages increases brand recall.”
Amadeus’s global director for travel advertising, sales and marketing Sol Freixa said, “With one of the fastest growing online travel sectors in the world, it is no surprise that the region is deeply committed to digital transformation.”
