Dubai – Mubasher: Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) on Tuesday announced that it has signed a partnership with Gulf Reps to attract a large number of visitors from across the GCC to spend their vacations in Dubai.
Under the deal, Dubai Tourism will have access to Gulf Reps’ extensive network of travel industry professionals and media, Dubai's state-run tourism agency said in a statement.
The department seeks to increase tourist number from Saudi Arabia, Oman, Bahrain, and Kuwait.
According to the agreement, Gulf Reps, one of the region’s leading travel consultancy agencies, will operate a representative office within the GCC with a specific focus on developing relationships with the region’s tourism market.
“Overnight visitors from the GCC made up 18% of all tourists to Dubai in 2018, highlighting the region’s position as one of the most important source markets for Dubai,” the statement said.
The partnership between Dubai Tourism and Gulf Reps will allow Dubai Tourism to maximise its exposure to, and relationship with, important industry and trade partners across the GCC, giving the city even greater visibility in strategic media outlets and travel industry publications as well as digital media.
“We aim to target further growth in every potential segment of this important market, from short stay and weekend breaks to longer vacations, especially families who are our key audience and make-up the majority of visitors from the GCC region,” Issam Kazim, CEO of Dubai Corporation for Dubai Tourism, commented.
