Dubai – Mubasher: The emirate of Dubai announced the launching of the Jumeirah Project which features a slew of initiatives to turn the area into a cultural destination and hub for creative professionals.
The project will be implemented in partnership with the Roads and Transport Authority (RTA), Dubai Municipality, Department of Tourism and Commerce Marketing and Dubai Sports Council, according to an official statement.
During the launch event held at the creative arm of the Government of Dubai Media Office’s (GDMO) headquarters, Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, approved the logo of the ‘Jumeirah Project’.
The project aims to create a fresh new identity for the area, which has been a witness both to the city’s past and present, the statement said.
The Jumeirah Project will see the implementation of 30 artistic projects in 30 locations along Jumeirah Road in partnership with 30 Emirati, Arab and international artists.
As part of the project, a number of unique artworks will be created at bus stations along Jumeirah Road.
Under the umbrella of the Jumeirah Project, a raft of events including the ‘Dubai Fitness Challenge’ and the ‘Gov Games’ will be held. Moreover, sports events are to be held as part of the project, comprising a marathon, a swimming competition, a triathlon, children’s competitions, a yoga event and a beach football tournament.
Commenting on the launching of the Jumeirah Project, Mohammed bin Rashid said that it aims to support the larger objective of enhancing the UAE’s profile as a regional and international tourism destination.
“We need a strong vision and a clear set of objectives to transform our ideas into reality. The UAE’s model for development, which is centred on the happiness of its people, has earned the appreciation of the world. Our objective is to ensure that we transition towards a future where we can achieve global leadership by harnessing our innovative capabilities and ensuring the highest global excellence in our endeavours,” he added.
It is worth noting that Jumeirah Road is home to a number of iconic tourist landmarks like the Burj Al Arab, Madinat Jumeirah, and the Wild Wadi Water Park.
