Dubai – Mubasher: Dubai government plans to create a virtual business-to-business (B2B) marketplace for the travel industry, as part of its Dubai 10X initiative, according to an official statement.
The new marketplace is aimed at adding a distribution channel for hotels over the coming two years, under the plan’s first phase.
“The initiative will deliver a sophisticated Blockchain solution with smart contracting across multiple parties involved in the fulfilment of a travel itinerary, with transparent pricing, providing travellers with the ability to create more tailored journeys,” some sources told Arabian Business.
The Blockchain Marketplace initiative will increase the number of tourists through offering more of Dubai’s inventory in real-time, at proper prices while providing smaller entities with equal opportunities in attracting customers.
“Today travel is undergoing one of the most emphatic sectoral transformations due to the radical pace of technological disruption across every aspect of the consumer journey,” Dubai Tourism’s director general Helal Saeed Almarri concluded.
