Dubai - Mubasher: Emaar Properties has inked a memorandum of understanding (MoU) to explore opportunities of collaboration with TikTok, a social media app for creating and sharing videos as well as live broadcasting, according to a company statement released on Wednesday.
The MoU is a great step for TikTok’s Middle East expansion plans, which will enable TikTok’s global community of users to experience a luxurious lifestyle offered by Emaar.
“Emaar can unlock the immense potential of TikTok and access its highly engaged, international audience via destination marketing, digital content creation, and other innovative and interactive touchpoints,” the statement said.
The Dubai-listed developer is planning to offer TikTok users the opportunity to visit Dubai and attend Emaar New Year’s Eve Gala 2019.
“Emaar will fly in 55 top global influencers from TikTok for a VIP event in Dubai to coincide with the year-end gala,” the statement added.
