Dubai – Mubasher: Emirates on Sunday launched a $15 million campaign to promote the airline’s extensive network of global destinations including its Dubai hub.
The campaign features the British rock band Queen’s iconic soundtrack “Don’t stop me now”, the firm highlighted in a statement on Sunday.
This song was found in a scientific study to be the “feel-good” tune on the UK charts in the past 50 years, the firm added.
The campaign utilises clever visual storytelling style that shows “a picture within a picture” and culminates in Dubai, with a soundbite on how the airline connects the world via Dubai.
The ad was shot by award-winning director Vaughan Arnell, using “no-cuts” continuous camera transitions.
Commenting on the campaign, Emirates’ divisional senior vice president for corporate communications, marketing, and brand Boutros Boutros, said: “Emirates and Dubai have always been inextricably linked. Each day, Emirates operates more than 500 flights that connect Dubai to the world, and the world through Dubai.”
“Since day one, Emirates has proudly and actively promoted our hub,” Boutros continued.
“Dubai offers a great experience at our world-class airport, and the city has become a top global destination because it continually invests to bring new attractions and supporting infrastructure for international visitors,” he noted.
The campaign is set to be launched in the world’s markets starting from 15 October.
