Abu Dhabi-Mubasher: Etihad Airways appointed Lowe Open as its first global direct marketing agency, according the national airline’s statement.
The UK-based agency was tasked with enhancing direct marketing activities for the Abu Dhabi-based airline including the carrier’s frequent flyer programme, Etihad Guest.
Lowe Open was selected on a three-year contract with a remit that also includes developing direct marketing creative, in addition to providing additional data and analytics services to Etihad Airways, Global Loyalty Company and Etihad Guest, all part of the Etihad Aviation Group.
