UAE - Mubasher: Etisalat Digital and Abu Dhabi Digital Authority (ADDA) on Monday announced it has launched a two-year Scale Abu Dhabi (AD) programme in line with ongoing efforts to support UAE capital’s digital transformation.
Etisalat Digital will offer a design-led methodology and process entitled by the Etisalat Digital co-creation lab to provide innovative solutions and a hub to source global innovation over a two-year period to Abu Dhabi, according to a press release.
Through the new programme, ADDA will have access to state-of-the-art technology platforms such as the internet of things (IoT), blockchain, big data, video analytics and cloud, the two parties revealed.
Moreover, the programme will provide ADDA with a co-branded space to help it become a leading hub of innovation and creativity in the region.
Saleh Abdullah Al Abdooli, CEO of Etisalat Group, said: “This unique programme will help position Abu Dhabi as an innovation hub and a platform for startups to create and enhance digital solutions and smart services for ADDA. This partnership will also facilitate Etisalat to drive digital transformation across government departments with its 5G powered solutions and cutting-edge technologies.”
For her part, Rauda Al Saadi, director-general of ADDA, said: “We are highly pleased with this newly signed agreement with Etisalat, which allows us to embrace our mandate to play a lead role in Abu Dhabi's digital future. We are confident that this collaboration will give us the opportunity to leverage ADDA's key competencies, infrastructure and partnerships--especially across its digital transformation efforts.”
“Rest assured that ADDA will remain steadfast in reinforcing public-private ties and working closely with strategic partners like Etisalat to help provide essential technical knowledge and expertise needed in boosting the emirate's digital transformation, resulting in the creation and provision of a seamless and proactive customer experience to the Abu Dhabi community through ADDA’s 'TAMM' platform,” she added.
It is worth noting that Etisalat caters to ADDA’s platform ‘TAMM’, a leading and futuristic model for government services in line with the Abu Dhabi Government Vision and the Abu Dhabi economic stimulus plan ‘Ghadan 21’, with a wide range of digital solutions.
Furthermore, Etisalat Digital will also offer 5G indoor coverage to all ADDA’s TAMM centers, in addition to building proof of concepts in TAMM centres focused on digital kiosks, contact centre transformation, and sharing industry-specific best practices.
