Abu Dhabi - Mubasher: First Abu Dhabi Bank (FAB), the biggest bank in the UAE that resulted from the merger between First Gulf Bank (FGB) and the National Bank of Abu Dhabi (NBAD), said that it will carry out the next phase of its rebranding.
During the coming months, the bank will start to install new FAB signage across FGB and NBAD branches, whilst digital touch-points and communication materials continue to be rebranded, according to Emirates News Agency (WAM).
The group CEO of FAB, Abdulhamid Saeed, said that the bank is preparing to launch the next phase of its brand roll-out and continue to visually bring the new brand identity to life.
“We view this as a very exciting time which represents the transformational new chapter that is unfolding for the bank and for our stakeholders, as we grow stronger, together," he added.
The bank unveiled a new brand identity in May 2017, which includes the new FAB logo and the brand platform or slogan “Grow Stronger”.
