Riyadh – Mubasher: Tihama Advertising and Public Relations Co. appointed Falcom Financial services as a financial advisor to manage its capital reduction after getting the necessary approvals.
The company's board recommended the decrease of the capital by 50% to SAR 75 million from SAR 150 million to offset the company's losses.
Tihama said that its consolidated losses reached SAR 75 million ($20 million), representing 50% of capital.