Mubasher: Gulf Air has signed a five-year retailing deal with US’ Airline Tariff Publishing Company (ATPCO) to integrate Routehappy Rich Content on the Bahraini airline’s website.
The agreement is aimed at modernising and enhancing Gulf Air’s flight shopping display, according to a company statement.
“ATPCO will also support Gulf Air in creating and structuring its new branded fares, crafting its UPAs and providing UX (User Experience) consulting and design. Creation of UPAs and development work is currently underway,” the statement added.
Gulf Air is expecting to display the first integration on its direct channel in the second quarter of 2020.
Commenced operations in 1950, National carrier of the Kingdom of Bahrain, Gulf Air, serves 48 cities in 27 countries.
