Mubasher: Bahrain’s Gulf Air announced plans to become a boutique carrier and focus on customer experience over volume as part of its new business plan for 2019.
The new business model will give the Bahraini airline “a competitive advantage that will translate in its new fleet, new Falcon Gold class offering, new exclusive products, new destinations for 2019 and its presence in the new terminal at Bahrain International Airport due to open towards the end of the year,” Gulf Air said in a statement.
The Gulf nation’s state-owned carrier has been trying to improve fortune but sustained losses, Arabian Business reported.
“Gulf Air will differentiate itself as a boutique airline that is different and unique in the way it operates comparing to the bigger airlines that are more volume driven,” the carrier added.
The airline launched a mobile app and “The Bahrain Stopover”, which allows passengers to spend a number of nights on the GCC island before heading to their final destination.
