Dubai-Decypha: HTC, a leading innovator in smartphone and virtual reality technology announced the launch of the compact HTC U Play smartphone from the new HTC U Series at AED 1799 in the UAE.
The HTC U Play is a compact 5.2” smartphone that is beautifully contoured and features a liquid surface design, a perfect blend between metal and glass. The device comes with the HTC Sense Companion, an Artificial Intelligence based assistant with built-in voice recognition that responds to the user’s voice and enables hands-free navigation among other advanced capabilities. It learns from the customer to adapt to preferences and patterns and deliver a personalized smartphone experience. The smartphone takes personalization further with HTC USonic, which uses a sonar technology headset to analyse a person’s unique inner ear to adapt to them and deliver clear and superior Hi-Res audio.
“Customers’ are the focus of everything we do at HTC, and the HTC U Play is clearly an indication of our commitment to bring the best to our valued customers. With a liquid surface design, an Ultra Selfie camera, adaptive audio capabilities and an artificial intelligence based assistant, this is the perfect smartphone for the masses,” said Nikitas Glykas, President, HTC Middle East and Africa.