Cairo – Mubasher: Hero Nutritional Food Industries, an Egyptian subsidiary of the Switzerland-based food manufacturer Hero Group, is looking to increase its sales in Egypt to EGP 2 billion ($111.3 million), the managing director of Hero Middle East and Africa said.
The Egyptian unit aims to generate its sales target over the coming four to five years, Mahmoud Bazan told Reuters in an interview.
Hero Group has logged EGP 850 million in sales in Egypt during 2017, Bazan highlighted, excepting sales to reach EGP 1.3 billion this year.
The group’s production capacity in the North African country has hit 90,000 tonnes per annum, he added, pointing out that it seeks to reach 90% of this capacity within the next five years amid the company’s expansion.
He further noted that Hero is exporting around 40% of its production outside Egypt to nearly 40 countries, including the US, Japan, and the GCC countries.
