Cairo – Mubasher: Egypt-based fintech startup INVIA has raised $1.20 million from angel investors and strategic backers to expand its AI-driven financial operating system for small and medium enterprises (SMEs).
The funding will be directed to advance product development, support engineering expansion, and grow customer base across Egypt, according to a press release.
Established in 2023 by Yehia Ashour, Ahmed Zeinhom and Omar Aboulmagd, the startup addresses the growing complexity of financial management for SMEs.
INVIA replaces fragmented tools with a unified platform that automates bookkeeping, cash flow monitoring, inventory, and manufacturing operations.
The platform is designed for accessibility, allowing business owners to interact through simple inputs such as text, voice notes, or uploaded invoices, eliminating the need for traditional accounting expertise.
The fresh capital will accelerate product development and scale customer acquisition across Egypt’s underserved SME segment.
INVIA aims to become a complete business operating system by adding features like human resources (HR), point of sale (POS), and customer relationship management (CRM) to create one platform for running whole businesses.
