Riyadh – Mubasher: Lazurde Company for Jewelry launched a new line extension under the name of “Lazurde Men".
The new line extension will initially target the Saudi male population before expanding across the region, offering a collection made from silver and steel accessories, including cufflinks, rings, bracelets, wallets, and pens.
The volume of investment amounts to SAR 2 million to finance the working capital and support products development and marketing for the initial launch, according to a bourse filing on Thursday.
The financial impact of the launch will appear starting from the second quarter of 2017 and is expected to reach 10% or more of the retail sales.
The company noted that the new line does not require additional machines or equipment.
The products will be sold initially at the L'azurde mono-brand retail shops and then at other retailers and department stores, the statement said.
