Dubai – Mubasher: Mashreq Bank on Tuesday announced that it has appointed TBWA\RAAD, part of Omnicom Group Inc., as its creative agency on record in the region, according to the lender’s statement.
TBWA\RAAD will work closely with Mashreq’s in-house marketing and communications team to boost the bank’s position as the region’s most progressive and innovative community-focused bank.
“We are pleased to be partnering with TBWA\RAAD. Over the years, TBWA\RAAD has designed and delivered exceptional marketing campaigns for several international brands across industries,” Sridhar Iyer, Head of Marketing and Mashreq Neo, said.
Lyer added that TBWA\RAAD will be the bank’s right marketing platform for the coming period.
We are thrilled to be working with Mashreq. Our data-driven disruption model questions and challenges normal conventions and we feel the rapid digital transformation of the banking industry really needs a clear voice of reason. We believe we can create memorable campaigns that position Mashreq as both educational and aspirational to their customers and stakeholders,” Reda Raad, CEO of TBWA \ RAAD, noted.
It is worth noting that TBWA \ RAAD is one of the leading advertising agencies in the Middle East, and has an extensive network of 12 offices and affiliates across the MENA region
