Mubasher: The partnership of Noon with the Public Investment Fund (PIF) will boost the new era in youth entrepreneurship in Saudi Arabia, the founder of Noon, Mohamed Alabbar, said.
The Riyadh-based Noon is a new digital marketplace with the large variety of products planned to be launched in Saudi Arabia before the end of 2017.
Alabbar was addressing a media briefing with the CEO of Noon, Faraz Khalid, on the sidelines of the Future Investment Initiative in Riyadh.
Noon is a joint venture with the PIF and a group of prominent Gulf investors, with an initial capital standing at $1 billion.
“Noon delivers on the goals of Saudi Vision 2030 with an innovative digital enterprise that is underpinned by strong public-private sector partnerships and a focus on creating high quality jobs and business opportunities for young Saudis,” Alabbar said.