Dubai – Mubasher: OPPO, a global smartphone brand, announced that it has opened its second regional hub within the UAE.
This will make the country its new centre for operations in the Middle East and Africa (MEA) region, according to the company’s statement.
The opening comes along with OPPO’s global growth strategy and recognises Dubai’s unique position as a regional nexus for business and technology innovation.
The newly opened hub will be OPPO’s base for Middle East’s regional sales, distribution and marketing operations, the statement added.
The Chinese consumer electronics and mobile communications company plans to launch the R17 Series in Saudi Arabia during 2019, which will also be the first time OPPO launches its mid to high-end R series in the region.
“OPPO is dedicated to creating products that integrate technology and artistry and give users a wonderful experience in their digital lives. The Gulf region is a particularly exciting market for us given the large youth population, the high level of mobile connectivity, and the public’s enthusiasm for new technology experiences,” Andy Shi, President of OPPO Middle East and Africa, commented.
Moreover, the company would raise its global R&D investments to around $1.43 billion in 2019, which will allow OPPO to further explore areas of 5G, artificial intelligence (AI) and smart devices, which are recognized as key priorities in developing the UAE’s technology infrastructure.
