Dubai - Mubasher: Pure Gold Jewellers has opened seven new concept stores in the UAE, Kuwait, and Oman, boosting its foothold in the regional jewellery retail sector.
The new stores will showcase a range of luxurious products ranging from unparalleled premium diamond to 18-karat and 21-karat handcrafted Italian gold jewellery, according to a company statement.
“We continue to invest in the future of the region’s gold and jewellery business believing that an upward trend is inevitable in the economic cycle even though worldwide jewellery demand fell 1% YoY in Q1-18,”group CEO of Pure Gold Group Karim Merchant commented.
The new stores will feature Pure Gold Jewellers’ exclusive brands including Fareeha, Eternity, and Circle, and Solitaire, the Dubai-based company revealed.
“Our new stores showcases a glamorous satin-brass detailed showroom entrance with halo illumination, sleek distinctive store windows, innovative luminous frosted glass display frames, elegant wall cabinets and bespoke lighting combined with luxe interior décor accented in soft gold taken from the branding,” Merchant said.
