Riyadh – Mubasher: Global Brand Finance announced that Saudi Telecom Company (STC) brand grew 11% to $6.2 billion, to be Saudi Arabia and the Middle East’s most valuable telecoms brand.
STC is embarking down a path of "humanisation," re-engaging its many stakeholders with a fresh, personable outlook. A clear indication of its success is the 5-point increase in its brand strength index score, proving that putting some heart into it pays off, the report said.
The growth of the brand will reflect positively on its future economic value, STC CEO, Khaled Biyari, assuring the company's obligation to continuously develop business, products and services in the telecom sector.
Brand Finance is the world’s leading independent branded business valuation and strategy consultancy, based in London and present in over 20 locations worldwide.
Brand Finance is a specialist consultancy dedicated to the better understanding of marketing finances, offering a highly professional approach to marketing accountability and brand evaluation, according to the company.
