Riyadh - Mubasher: Elm Company has signed an agreement to increase its stake in Sahl Almadar Trading Company, the owner of the Madar Digital Platform, according to a press release.
The agreement highlights Elm’s commitment to bolstering the Kingdom’s economic and digital transformation objectives and contributing to anchoring its position as a global logistics hub.
Madar is an advanced digital platform that links shippers and carriers, providing unified solutions for managing logistics operations.
Abdullah Abdulrahman Al Obeikan, CEO of Obeikan Group and Chairman of Sahl Almadar Trading, stated: “Madar represents an integrated digital ecosystem that includes real-time shipment tracking solutions, process automation, integration with government services, an interactive digital marketplace connecting shippers and carriers, and a digital payments platform—contributing to improved operational efficiency and enhanced transparency and reliability.”
On his part, Mohammed bin Abdulaziz Al Omair, CEO of Elm, stated: “This step aims to strengthen our advanced digital solutions and positively reflect on the quality of Elm’s services delivered to beneficiaries, in line with our vision to become the leading digital enabler for the logistics business sector.”
He indicated: “With Madar’s advanced technologies and Elm’s digital expertise, the integration of Madar’s technical capabilities with Elm’s advanced digital infrastructure will contribute to the development of a comprehensive, end-to-end logistics solutions ecosystem, covering shipment planning, compliance, fleet management, payments, and operational analytics, supporting the Saudi market’s adoption of smart, data-driven logistics solutions.”
The agreement was signed on the sidelines of the Supply Chain & Logistics Conference 2025, held under the patronage of Saleh Al Jasser, Minister of Transport and Logistics Services.
In the first nine months (9M) of 2025, Elm logged net profits amounting to SAR 1.64 billion, an annual hike of 23.70% from SAR 1.32 billion.
