Riyadh – Mubasher: Saudi Arabia’s e-commerce Golden Scent platform has announced finalising a new round of investments from some of its backers, without disclosing the amount.
The backers of the kingdom’s e-commerce beauty platform have re-invested in Golden Scent, making it be in no need to look for financial support, according to a statement.
Golden Scent offers more than 10,000 beauty and fragrance products of more than 300 various brands.
Capitalising on the recent investment round, the kingdom-based platform unveiled plans to expand in the Middle East region, in addition to improving and updating in-app features for its two million users.
Golden Scent will also inaugurate a domestic customer base.
“This second round of investment is a strong indication of Golden Scent’s place in the market, and we have great confidence in Golden Scent’s CEO and management’s ability to sustain long-term growth,” Wa’ed CEO Khalil Al-Shafei stated.
