Riyadh - Mubasher: Saudia has teamed up with IMG to introduce live streaming of the FIFA World Cup 26 in flight via Sport 24, IMG’s live sport channels for the airline and cruise industries.
The launch makes the national carrier the first Saudi airline to offer guests live access to the global tournament while travelling, according to a press release.
During the period from 11 June through 19 July 2026, guests can watch matches live on their personal devices, keeping them connected to key tournament moments while in the air.
Chief Guest Experience Officer at Saudia, Rossen Dimitrov, commented: “Through our partnership with Sport 24, we are adding a distinctive new dimension to the onboard experience, allowing guests to stay close to one of the world’s most watched sporting events while enjoying Saudia’s hospitality in flight.”
Moreover, the partnership with Sport 24 will allow guests to access a wider year-round portfolio of major global sporting events, including the Premier League, The Championships (Wimbledon), Formula 1, the ATP World Tour, and other leading international competitions.
The launch builds on Saudia’s rollout of high-speed inflight connectivity, rolled out in late 2025 as part of the airline’s broader investment in a more connected onboard experience.
The service is currently available on more than 30 aircraft across Saudia’s fleet, with continued implementation planned across existing and new aircraft.
In May, the group came first among airlines worldwide for on-time performance, recording a 92.30% on-time departure rate and a 90.12% on-time arrival rate.
