UAE – Mubasher: Sharjah Investment and Development Authority (Shurooq) will introduce three new luxury hospitality projects by the second half of 2019.
The announcement took place on the sidelines of the 26th edition of the Arabian Travel Market (ATM 2019) that kicked off in Dubai on Sunday, 28 April.
The projects’ total cost is expected to amount to AED 130 million ($35.4 million), the authority said in a statement on Monday.
The three projects are Al Faya Lodge at Mleiha Archaeological and Eco-tourism, Kingfisher Lodge at Kalba, and the under development Al Badayer Oasis in the Al Badayer desert.
“The projects are poised as world-class additions to Shurooq’s growing portfolio of leading cultural and eco-tourism projects in Sharjah. They make up the ‘Sharjah Collection’ brand, developed and launched by Shurooq and managed by Mysk by Shaza Hotels,” the statement highlighted.
Kingfisher Lodge, one of Sharjah’s leading eco-friendly hospitality projects, will offer guests privacy and amazing views overlooking the Indian Ocean and a forest of mangrove trees surrounding its natural location, Shurooq pointed out.
“Today's guests are looking for experiential tourism, to being connected to the local community and understanding the culture in an authentic manner. Sharjah has leveraged its diverse natural composition to build on the emirate’s cultural tourism offerings, leading to the birth of unique opportunities in the regional hospitality sector,” Chris Nader, vice president of Development at Shaza Hotels, commented.
Nader added that Shurooq is playing a crucial role in promoting Sharjah as a business-friendly destination.
