Riyadh - Mubasher: Starwood Hotels and Resorts announced on Tuesday the opening of its new hotel in Saudi Arabia, Aloft Riyadh, according to the company’s press release.
“With a portfolio of more than 100 hotels in around the globe, Aloft continues to be one of the fastest growing hotel brands and is set to open 12 more properties in the Middle East by 2020,” said Brian McGuiness, Global Brand Leader at Starwood Hotels and Resorts.
“Saudi Arabia boasts a rapidly growing tech savvy culture, and Aloft resonates in this market with its innovative programming and approach to technology, which appeal to today’s hyper-connected traveler,” he added.
The 281 room hotel is located at the intersection of Riyadh’s main Olaya Street and Makkah Road, close to key government ministries, the shopping and restaurants of the downtown core, the National Museum and the Diplomatic Quarter, according to the statement.
The hotel will feature SPG Keyless, the hospitality industry’s first mobile, keyless entry system that allows guests to use their smart phone or Apple watch as a room key.
