UAE – Mubasher: Truebell will expand its operations by adding a wide range of new flavours to its existing portfolio which includes more than 10,000 products.
Truebell is a leading importer of fast-moving consumer goods (FMCG) across the Gulf region, with its headquarters in the UAE.
The retail and food services division of Truebell has signed exclusive distribution agreements with a number of leading brands, including Yorkshire tea, La Rose Noire, Nocciolata, and Sacla to begin distributing their products over the second quarter of 2019.
“Leading retailers across the UAE such as Spinney’s and Carrefour will be stocking up on products such as OHO cereals from Lithuania, Yorkshire Tea (UK), and Bulla Dairy from Australia,” according to the press release on Monday.
Director of Truebell Jitendra Gandhi commented: “These new partnerships further underscore our expansion plans in the retail and food sector following the opening of our new state-of-the-art distribution centre in September last year.”
According to KPMG’s latest F&B sector survey, Dubai has become a home to 2,935 F&B outlets per million residents, ranking the second only to Paris which currently has 3,656 outlets per million residents.
“The latest data from Euromonitor International reveals the retail industry in the UAE is projected to increase 18% between 2018 and 2023 from $55 billion to $63.6 billion,” the press release added.
