Dubai – Mubasher: Dubai-based air services provider Dnata announced that it has acquired a majority stake in Germany- and the UK-based Big Data for Travel (bd4travel), which provides artificial intelligence (AI)-driven solutions to online travel agencies.
The tech firm bd4travel allows online travel agencies to engage with anonymous customers and personalise their shopping experience in real-time, according to the company’s recent statement.
Dnata is “constantly looking for ways to embrace innovation and new technology to maximise efficiency and ensure service excellence,” Iain Andrew, divisional senior vice president, Travel Services of dnata, said.
The transaction has no influence on bd4travel’s offered services, according to the statement.
Both parties have agreed not to disclose the details of the acquisition.
“This majority acquisition by dnata is a major milestone for bd4travel, which will enable us to grow our AI-led solutions and bring this technology to more customers especially within the airline world,” Andy Owen Jones, founder of bd4travel, commented.
It is worth noting that bd4travel operates more than 40 sites in 17 markets across the world.
