UAE – Mubasher: The Emirati petrochemicals major company, Borouge, will establish a new marketing company in Cairo, Egypt, in line with its growth strategy and efforts to meeting the needs of the Middle East and North Africa (MENA) region’s customers.
The marketing firm demonstrates Borouge and Egyptian customers’ long history of collaboration over the past two decades, according to a press release on Sunday.
This investments, which will be carried out through the new company, will enable Borouge to bolster its customers’ business growth in the current time and in the future.
Commenting on the opening, CEO of Borouge, Wim Roels, said, “Opening a marketing company for Borouge in Egypt, the first-of-its-kind in the Middle East outside Abu Dhabi, is a necessary step to ensure a better understanding of our customers’ needs and opening a regular dialogue on how we can better help them improve their businesses and products.”
By promoting its strategic partnerships in the MENA region, Borouge will allow its customers to directly benefit from the newly developed and differentiated plastics solutions, which will, in turn, contribute to its product competitiveness.
