Riyadh – Mubasher: Saudi Telecom Company (stc) took the first spot as the most valuable brand, worth $9.7 billion, in BrandZ Top 30 Most Valuable Emirati and Saudi Brands 2020 ranking.
BrandZ said that the combined brand value of the thirty firms amount to $50 billion, of which communications and internet providers account for 70% ($35 billion), according to a press release on Wednesday.
It added that stc headed the ranking thanks to its scale and strength, coupled with its bold communications initiatives and efforts to empower women.
The BrandZ valuation has been carried out based on interviews with over 12,000 consumers on more than 300 brands across 19 categories. Other criteria, moreover, were taken into account, such as market value, total income, growth rate, and the value of the brand’s intangible assets.
